Trusted Places Hornitos Event with Hornitos Cocktails

The legends over at Trusted Places put on a fantastic Day of the Dead party at Chilango off Fleet Street in London. To read more about it visit either watch the video below or click on this link to their blog.







Thanks to Walid, Sokratis and Niamh for organising such a great event. We can't wait to get involved again.

NYC Day of the Dead Event Sponsored by Hornitos

Trawling through Technorati, I found this great pictoral review on Flash Eccentric of the Hornitos sponsored Day of the Dead party in New York...

"Firstly, nobody can beat Heidi Klum’s costume. Next, I can’t beat everyone else. I promise - next year, I’ll put more thought and effort into my Halloween costume. Refinery29 snapped some awesome costumes which the “it” people in NYC were dressed in, at the Hornitos Tequila sponsored Day of the Dead-themed party."

Here are some of the pictures.











And here's the commentary from Refinery 29's blog...

"With Halloween falling on the Friday before the election this year, there was a double-dose of pent-up energy for the holiday. And there was no better way to relieve it than at the Hornitos Tequila sponsored Day of the Dead-themed party. The fete was held at a huge warehouse-like space on Cortland Alley and hosted by Earnest Sewn's Carlos Quirarte, Matt Creed, Matt Kleigman, and Taavo Somer of Freeman's fame. Somer described the decorations as "like the set of ¡Three Amigos! during Día de los Muertos as seen through a tribal pink mescaline dew." With Hornipolitans in hand, guests rocked out to performances by local favorites Lissie Trullie and The Virgins. Party attendees of the night included Mary Kate Olsen, Nate Lowman, Theodora Richards, Harley Viera Newton, Leo Fitzpatrick, and Rogan, who was dressed as a giant Jesus roaming around on stilts.

Our Style Director, Piera Gelardi, was judging the midnight costume competition, along with Scott Campbell, Waris, and Julie Gilhart, but didn't hear her name called. Our absentee vote named Gia Bahm—dressed as this iconic Annie Leibovitz photo of John Lennon and Yoko Ono—the winner. Side note: Our friend Shelly lost her wallet that night. Ay carumba! But it was returned to her yesterday by the bartender Juan who found and returned three wallets that night. What a guy!"

Looks like a great event. And as an aside, these are some of the best event photographs I have seen for ages. Top work from snapper Olivia Jade Horner.

Sauza Hornitos - Electric Garden Event

Part of the current Hornitos marketing plan in the US is the Hortnitos Electric Garden. I just found this video on NBC5 Street Team's blog and thought it was worth posting.


Hornitos': Midnight in the Garden of Agave from Jen Knoedl on Vimeo.

www.hornitostequila.com

Welcome to the world of exhilarating pleasure that is Hornitos Tequila. The new, sleek site brings our premium brand to life online, offering consumers a smooth journey around the intruiging and stimulating world of Hornitos.


A major relaunch in July 2007 saw the introduction of new Hornitos packaging, a new brand positioning, new creative campaign and exciting new variants – Plata and Añejo – completing the offering of a family of 100% agave tequilas. These elements come together at hornitostequila.com where browsers are immersed in the brand and can explore areas such as the making of Hornitos, worldwide events and how to create the perfect Hornitos cocktail bursting with lively agave flavour.


An aesthetically appealing design, ease of navigation and extensive, engaging content make for a very enjoyable visit and a site we should all be proud of. Log onto www.hornitostequila.com and discover all the exhilarating pleasure Hornitos has to offer.

Hornitos Margaritatini on This Next and Slashfood

A while ago I mentioned that we should be aiming to get our brands talked about on major blogs; specifically the likes of NotCot, BoingBoing, Coolhunting, This Next, SlashFood etc.

I was having a look at Slashfood and the first item on their blog was a cocktail recipe that had been posted on This Next about how good Hornitos is.

Have a look at the SlashFood article here.

And the This Next recommendation here.

Here's the text from Slashfood:

"On the weekends at the beach, you're wasting away in Margaritaville. During the week, you're a swanky Rat Packer at the uptown lounge. Honey, it sounds like you're going through a little identity crisis.

Alyson's Margaritatini is just the thing for the swanky, sophisticated beach bums. It's a combination of margarita ingredients, shaken and served (halfway) "up" in stemless glasses like a martini. It's got "none of the melt, all the ole!" Sound good? Not even close. The kicker is a little secret ingredient that you can find out only by clicking through to get the recipe."







What's also interesting is the fact that once you are featured on one big blog it's very often picked up and cross referenced on other blogs and then syndicated out further. This can often lead to blog storms. It's a great way of spreading the word very quickly. In addition because of permalinks people often bring up issues and items of interest from the past. So a PR triumph or failure on a blog will stay fresh and powerful far longer than a standard article in the paper. Plus personal recommendations are often more powerful than articles in papers.

See the cross syndicated article on Hornitos below from Tastespotting:





Word of mouth, the long tail and the power of user recommendations are so important. We should be aiming to encourage and precipitate this kind of activity as much as possible.