Looks like Canadian whisky does have a younger, more webby fan base than people thought.
Recommended, again, on This Next.
Could be a good way to Disccover Canadian Club.
Showing posts with label this next. Show all posts
Showing posts with label this next. Show all posts
Saturday, 19 May 2007
I love Canadian Whisky Tshirt
Looks like Canadian whisky does have a younger, more webby fan base than people thought.
Recommended, again, on This Next.
Could be a good way to Disccover Canadian Club.
3 G recommendation
On the subject of recommendation sites I noticed that 3G is recommended on This Next.
Always good to know you've got friends.
Other Beam brands with recommendations are: Hornitos and Maker's Mark.
Our aim should be for all of our brands to be recommended and talked about in these situations more often.
Always good to know you've got friends.
Other Beam brands with recommendations are: Hornitos and Maker's Mark.
Our aim should be for all of our brands to be recommended and talked about in these situations more often.
Hornitos Margaritatini on This Next and Slashfood
A while ago I mentioned that we should be aiming to get our brands talked about on major blogs; specifically the likes of NotCot, BoingBoing, Coolhunting, This Next, SlashFood etc.
I was having a look at Slashfood and the first item on their blog was a cocktail recipe that had been posted on This Next about how good Hornitos is.
Have a look at the SlashFood article here.
And the This Next recommendation here.
Here's the text from Slashfood:
"On the weekends at the beach, you're wasting away in Margaritaville. During the week, you're a swanky Rat Packer at the uptown lounge. Honey, it sounds like you're going through a little identity crisis.
Alyson's Margaritatini is just the thing for the swanky, sophisticated beach bums. It's a combination of margarita ingredients, shaken and served (halfway) "up" in stemless glasses like a martini. It's got "none of the melt, all the ole!" Sound good? Not even close. The kicker is a little secret ingredient that you can find out only by clicking through to get the recipe."
What's also interesting is the fact that once you are featured on one big blog it's very often picked up and cross referenced on other blogs and then syndicated out further. This can often lead to blog storms. It's a great way of spreading the word very quickly. In addition because of permalinks people often bring up issues and items of interest from the past. So a PR triumph or failure on a blog will stay fresh and powerful far longer than a standard article in the paper. Plus personal recommendations are often more powerful than articles in papers.
See the cross syndicated article on Hornitos below from Tastespotting:
Word of mouth, the long tail and the power of user recommendations are so important. We should be aiming to encourage and precipitate this kind of activity as much as possible.
I was having a look at Slashfood and the first item on their blog was a cocktail recipe that had been posted on This Next about how good Hornitos is.
Have a look at the SlashFood article here.
And the This Next recommendation here.
Here's the text from Slashfood:
"On the weekends at the beach, you're wasting away in Margaritaville. During the week, you're a swanky Rat Packer at the uptown lounge. Honey, it sounds like you're going through a little identity crisis.
Alyson's Margaritatini is just the thing for the swanky, sophisticated beach bums. It's a combination of margarita ingredients, shaken and served (halfway) "up" in stemless glasses like a martini. It's got "none of the melt, all the ole!" Sound good? Not even close. The kicker is a little secret ingredient that you can find out only by clicking through to get the recipe."
What's also interesting is the fact that once you are featured on one big blog it's very often picked up and cross referenced on other blogs and then syndicated out further. This can often lead to blog storms. It's a great way of spreading the word very quickly. In addition because of permalinks people often bring up issues and items of interest from the past. So a PR triumph or failure on a blog will stay fresh and powerful far longer than a standard article in the paper. Plus personal recommendations are often more powerful than articles in papers.
See the cross syndicated article on Hornitos below from Tastespotting:
Word of mouth, the long tail and the power of user recommendations are so important. We should be aiming to encourage and precipitate this kind of activity as much as possible.
Monday, 26 March 2007
This Next Discovery Site
Who fancies having a personalised barware set as recommened by This Next members:
To buy any of the items click here.
The wider point of all this is that This Next is a brilliant site: it is a user generated, discovery social network where users share cool things they find. Whenever we make stuff/ooze to support our brands our aim should be to get it on this site.
To buy any of the items click here.
The wider point of all this is that This Next is a brilliant site: it is a user generated, discovery social network where users share cool things they find. Whenever we make stuff/ooze to support our brands our aim should be to get it on this site.
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