NYC Day of the Dead Event Sponsored by Hornitos

Trawling through Technorati, I found this great pictoral review on Flash Eccentric of the Hornitos sponsored Day of the Dead party in New York...

"Firstly, nobody can beat Heidi Klum’s costume. Next, I can’t beat everyone else. I promise - next year, I’ll put more thought and effort into my Halloween costume. Refinery29 snapped some awesome costumes which the “it” people in NYC were dressed in, at the Hornitos Tequila sponsored Day of the Dead-themed party."

Here are some of the pictures.











And here's the commentary from Refinery 29's blog...

"With Halloween falling on the Friday before the election this year, there was a double-dose of pent-up energy for the holiday. And there was no better way to relieve it than at the Hornitos Tequila sponsored Day of the Dead-themed party. The fete was held at a huge warehouse-like space on Cortland Alley and hosted by Earnest Sewn's Carlos Quirarte, Matt Creed, Matt Kleigman, and Taavo Somer of Freeman's fame. Somer described the decorations as "like the set of ¡Three Amigos! during Día de los Muertos as seen through a tribal pink mescaline dew." With Hornipolitans in hand, guests rocked out to performances by local favorites Lissie Trullie and The Virgins. Party attendees of the night included Mary Kate Olsen, Nate Lowman, Theodora Richards, Harley Viera Newton, Leo Fitzpatrick, and Rogan, who was dressed as a giant Jesus roaming around on stilts.

Our Style Director, Piera Gelardi, was judging the midnight costume competition, along with Scott Campbell, Waris, and Julie Gilhart, but didn't hear her name called. Our absentee vote named Gia Bahm—dressed as this iconic Annie Leibovitz photo of John Lennon and Yoko Ono—the winner. Side note: Our friend Shelly lost her wallet that night. Ay carumba! But it was returned to her yesterday by the bartender Juan who found and returned three wallets that night. What a guy!"

Looks like a great event. And as an aside, these are some of the best event photographs I have seen for ages. Top work from snapper Olivia Jade Horner.

Sauza Hornitos - Electric Garden Event

Part of the current Hornitos marketing plan in the US is the Hortnitos Electric Garden. I just found this video on NBC5 Street Team's blog and thought it was worth posting.


Hornitos': Midnight in the Garden of Agave from Jen Knoedl on Vimeo.

Sauza Agave Cooking Challenge: Blueberry Pie

We found an awesome book about cooking with agave nectar on Slashfood and have decided to cook a different recipe each month from it.

The book is called Baking with Agave Nectar and can be bought from Amazon.



Jenny bought the book so had the honour of cooking the first dish from the, now cherished, agave cooking book.

Rather than waffling on, I am just going to let the pictures do the talking...

















Jenny's blueberry pie made with agave nectar was stunningly good. The rest of us have got our work cut out to top Jenny's opening gambit. Another fresh and unexpected use of agave from the Beam team. We are so passionate about our brands we even have brand themed cooking competitions at work!

Who's next guys?

Moonshine Media Private view sponsored by Hornitos

Click here to view presentation...

| View | Upload your own

www.sauzatequila.com

Introducing sauzatequila.com. It's time to think of Sauza Gold & Blanco in a completely new way... Fresh and Unexpected.


And fresh and unexpected our new site certainly is. With a 3D animation navigation system, energetic and exciting movement through the site and featuring our over sized fresh new packaging, the site offers consumers a stimulating and refreshing adventure into the world of Sauza Gold & Blanco, providing them with a tequila experience unlike any other.


Learn more about the Sauza family and history, explore how Sauza Tequila is created, make your mouth water in Cocktails & Shots or check out the fun people are having at Sauza Gold & Blanco events that are happening all over the world.


This is one tequila experience that won't leave a bad taste in your mouth, go to www.sauzatequila.com and enter the refreshing and appetizing world of Sauza Gold & Blanco.

www.hornitostequila.com

Welcome to the world of exhilarating pleasure that is Hornitos Tequila. The new, sleek site brings our premium brand to life online, offering consumers a smooth journey around the intruiging and stimulating world of Hornitos.


A major relaunch in July 2007 saw the introduction of new Hornitos packaging, a new brand positioning, new creative campaign and exciting new variants – Plata and Añejo – completing the offering of a family of 100% agave tequilas. These elements come together at hornitostequila.com where browsers are immersed in the brand and can explore areas such as the making of Hornitos, worldwide events and how to create the perfect Hornitos cocktail bursting with lively agave flavour.


An aesthetically appealing design, ease of navigation and extensive, engaging content make for a very enjoyable visit and a site we should all be proud of. Log onto www.hornitostequila.com and discover all the exhilarating pleasure Hornitos has to offer.

Is Tequila the new wine?

From Luxist

"Earlier this week I came across the "80 things to watch in 2008" list from advertising agency JWT. It's is an interesting take on what might be hot next year. Some of the things make easy sense like actress Keira Knightley who is currently on the big screen in "Atonement," Beijing in 2008 (the upcoming Olympics will be held there), and various things eco (eco-fatigue, blue as the new green, green weddings and carbon tax) all made the list. For luxspotters, there are a couple interesting notes such as the rise of hot fashion names Phillip Lim and Vena Cava, the humbling of the hedge fund manager and skiing in unique spots like Kashmir, Japan and Greenland. As someone who follows the wine and spirits world I was struck by number 69 on the list: tequila is the new wine. It's an ambitious statement but I'm not sure I buy it. First of all, tequila production has grown but it is in no way poised to take wine which is produced all around the world. And while people are starting to have an increased appreciation for handcrafted and artisanal tequilas, it's nothing even close to the world of wine connoisseurship. Now, tequila is the new vodka, and that I'll believe."

Could be a great year for Sauza!

Sauza User Generated Ad

Nice. Not created by Publicis Dialog. But quite fun!

Facebook for spirits

Evidence, if any more were needed of brand enthusiasts talking about spirits brands using social medai.

This tequila group on Facebook has 1500 active members who adore tequila... so much so that they all get togehter on facebook to talk about it.



"One Tequila,
Two Tequila,
Three Tequila,
FLOOR!

For those of you who just can't get enough of the lick, shot, bite routine and who regularly browse the tequila section of the liquor store... and those who just like the name Tequila caz it sounds cool... this group's for you... you crazy drunks.

Tequila, made from the fermented juice of the agave cactus, is the national drink of Mexico. It is double distilled and then aged in wood casks.
Just like a fine cognac, tequila gets better with aging. Popular brands include Jose Cuervo, Patron and Sauza."

Other tequila groups include this much smaller one demanding that top end tequilas should launch specifically in Montreal.



We should be engaged with this burgeoning form of media. This is a rich area for insights and is an invaluable tool for us and our brands from a research, executional, strategic and tactical point of view.

These groups exist in one shape or another for all our brands. Canadian Club has at least 5, Sauza has 2 or 3 and there is a very knowledgeable group of cognac fans too.