The Acid Test

If you were to let Selfridges include your brand in their centenary celebrations, you’d better be pretty sure that your branding can stand up to the test.

With the brief being “we’ll turn your product Selfridges yellow – with maybe a bit of black”, the challenge would be fairly daunting for brands that rely on a plethora of “brand assets”. However, if you’ve decided that simplicity is key for brand recognition, you’re in with a chance of adding your name to an unfortunately short list of successful world iconic brands.

Here’s a few that made the grade.