Always good to know you've got friends.
Other Beam brands with recommendations are: Hornitos and Maker's Mark.
Our aim should be for all of our brands to be recommended and talked about in these situations more often.
Saturday, 19 May 2007
3 G recommendation
On the subject of recommendation sites I noticed that 3G is recommended on This Next.
Always good to know you've got friends.
Other Beam brands with recommendations are: Hornitos and Maker's Mark.
Our aim should be for all of our brands to be recommended and talked about in these situations more often.
Always good to know you've got friends.
Other Beam brands with recommendations are: Hornitos and Maker's Mark.
Our aim should be for all of our brands to be recommended and talked about in these situations more often.
Patron XO Cafe
From Slashfood:
"I hadn't touched tequila for the better part of a decade until someone handed me a glass of Patrón in Las Vegas a few years ago. The aged, crystal clear, premium flavor redefined any preconceived notion of tequila that I had, and set a whole new standard for what I would order in the way of tequila from that point on, even in my margaritas.
That said, I was pretty excited to see that they have expanded their line to include a tequila infused with pure coffee essence - Patrón XO Café. Since I haven't tried it yet, I'm hoping Jonathan will do an in-depth review at some point, but in the meantime I'll leave you with a number of drink recipes recommended on their website, which can be found after the jump."
To continue reading the article, comments and numerous recipes click here.
This has got to be the way to help launch new SKUs and a super way in general to help seed drinking strategies and word of mouth campaigns.
Hornitos Margaritatini on This Next and Slashfood
A while ago I mentioned that we should be aiming to get our brands talked about on major blogs; specifically the likes of NotCot, BoingBoing, Coolhunting, This Next, SlashFood etc.
I was having a look at Slashfood and the first item on their blog was a cocktail recipe that had been posted on This Next about how good Hornitos is.
Have a look at the SlashFood article here.
And the This Next recommendation here.
Here's the text from Slashfood:
"On the weekends at the beach, you're wasting away in Margaritaville. During the week, you're a swanky Rat Packer at the uptown lounge. Honey, it sounds like you're going through a little identity crisis.
Alyson's Margaritatini is just the thing for the swanky, sophisticated beach bums. It's a combination of margarita ingredients, shaken and served (halfway) "up" in stemless glasses like a martini. It's got "none of the melt, all the ole!" Sound good? Not even close. The kicker is a little secret ingredient that you can find out only by clicking through to get the recipe."
What's also interesting is the fact that once you are featured on one big blog it's very often picked up and cross referenced on other blogs and then syndicated out further. This can often lead to blog storms. It's a great way of spreading the word very quickly. In addition because of permalinks people often bring up issues and items of interest from the past. So a PR triumph or failure on a blog will stay fresh and powerful far longer than a standard article in the paper. Plus personal recommendations are often more powerful than articles in papers.
See the cross syndicated article on Hornitos below from Tastespotting:
Word of mouth, the long tail and the power of user recommendations are so important. We should be aiming to encourage and precipitate this kind of activity as much as possible.
I was having a look at Slashfood and the first item on their blog was a cocktail recipe that had been posted on This Next about how good Hornitos is.
Have a look at the SlashFood article here.
And the This Next recommendation here.
Here's the text from Slashfood:
"On the weekends at the beach, you're wasting away in Margaritaville. During the week, you're a swanky Rat Packer at the uptown lounge. Honey, it sounds like you're going through a little identity crisis.
Alyson's Margaritatini is just the thing for the swanky, sophisticated beach bums. It's a combination of margarita ingredients, shaken and served (halfway) "up" in stemless glasses like a martini. It's got "none of the melt, all the ole!" Sound good? Not even close. The kicker is a little secret ingredient that you can find out only by clicking through to get the recipe."
What's also interesting is the fact that once you are featured on one big blog it's very often picked up and cross referenced on other blogs and then syndicated out further. This can often lead to blog storms. It's a great way of spreading the word very quickly. In addition because of permalinks people often bring up issues and items of interest from the past. So a PR triumph or failure on a blog will stay fresh and powerful far longer than a standard article in the paper. Plus personal recommendations are often more powerful than articles in papers.
See the cross syndicated article on Hornitos below from Tastespotting:
Word of mouth, the long tail and the power of user recommendations are so important. We should be aiming to encourage and precipitate this kind of activity as much as possible.
Designer Absinthe
NotCot has found this brilliant piece of design and packaging for Absinthe:
"What is one to think when your favorite candy company comes out with an incredibly gorgeous line of absinthe products… with some of the most breathtaking graphics and packaging? Chic City Rats pointed out this collection, and noted that Torino based, Pastiglie Leone is turning 150 this year!"
Great design.
Thursday, 17 May 2007
Manhattan Rye Whiskey - Prohibition in New York is Over!
From Coolhunting:
"Hudson Manhattan Rye Whiskey, by Tuthilltown Spirits, is the first rye whiskey legally made in New York since prohibition and is fast becoming the connoisseur's drink of choice. At 92 proof, the spirit has a slightly spicy, fruity taste, concocted to compliment sweet vermouth in the classic New York–born cocktail, The Manhattan.
Ground, cooked, fermented and double distilled in Gardiner, NY, the bottles are hand filled, capped, waxed and numbered one at a time in limited numbers.
You can expect their second batch in stores and bars around the New York region in June. For those of you not in the New York area, contact Tuthilltown Spirits to reserve your bottle or even a whole cask."
If you have a prowl around their website it's fun to see you can order your own cask of whiskey. Pictures of hand labelling add to the mystique and sense of craftsmanship as well.
Friday, 4 May 2007
Reyka Vodka - Charming Design
From NotCot:
Reyka Vodka looks amazing and comes with the most charming, engaging packaging and advertising campaign reminiscent of Hendricks and 42 Below.
"Reyka Vodka ~ from iceland ~ their ads on youtube have had me in stitches all morning (watch them all below). Her voice and outfit are ADORABLE… in a hilariously cute kind of way… and the black and white sketchy animated world she exists in is just brilliant. And her poignant arguments make me giggle too much this morning. So, while i can’t say anything about how good the vodka is, the ads certainly make me want to try some… gorgeous bottle as well. Check out their website here, its got some pretty woodblock style graphics."
Each bottle has a different story:
Quite brilliantly the website links to the Icelandic Penis Museum which made us all laugh... some great specimens in there including one with a bottle of Crown Royal inside it!
Crown Royal Penis:
Reyka Vodka looks amazing and comes with the most charming, engaging packaging and advertising campaign reminiscent of Hendricks and 42 Below.
"Reyka Vodka ~ from iceland ~ their ads on youtube have had me in stitches all morning (watch them all below). Her voice and outfit are ADORABLE… in a hilariously cute kind of way… and the black and white sketchy animated world she exists in is just brilliant. And her poignant arguments make me giggle too much this morning. So, while i can’t say anything about how good the vodka is, the ads certainly make me want to try some… gorgeous bottle as well. Check out their website here, its got some pretty woodblock style graphics."
Each bottle has a different story:
Quite brilliantly the website links to the Icelandic Penis Museum which made us all laugh... some great specimens in there including one with a bottle of Crown Royal inside it!
Crown Royal Penis:
Thursday, 3 May 2007
Refill Packs are good for the envorinment...
Muji seems to sell as many refills as it does pens. Schwartz Spices must sell a large proportion of its goods in refill packs as opposed to heavy glass jars.
Maybe this could incorporate something as ecologically friendly as this from Springwise:
Could we experiment by selling our glass bottled booze at a price premium in very stylish bottles and then sell subsequent refill cartons at discounted prices? It would be a great step in the right direction environmentally...
Some wine brands are using Tetra Packs to do this although there is some doubt about their recycling credentials too.
Also, as we have commented previously, non clear glass bottles can't be recycled and often get used as road aggregate... therefore any bottle that isn't clear should be ditched in favour of see through glass or something even more environmentally sound.
This can't be done half heartedly.
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