House of Courvoisier BET Party

How well did this promotion go? Quite brilliantly if you have a look at Mingle Now.

Here are some of the many hugely positive comments leading up to the event:

"this looks like it is going to be the party of a lifetime. i work all of the time , and could i have some fun here. now is the appointed time, today is the day of my amazing good fortune. i say this prayer every day."

"I would love to party with some celebs and enjoy the party."

And here's a few of the comments afterwards:

"The show was so great and THANK YOU to all our winners for coming out and having a great time!!! the after part was amazing- JD, Biz Markie, Big Tigger, Chris Brown....to name a few. love to everyone who was there, thank you for traveling out to LA for the party! Moira"

With over 300 photos in the Courvoisier gallery you can see how amazingly popular the event was.









It's great to see a medium being used well. Mingle Now is a great platform that enables the built in talkability of the event to be sticky and stay in peoples' minds.

I can't see why you'd ever want to do an event like this without supporting it through MingleNow. If you haven't already got access to Mingle Now I suggest you sign yourself up and have a look around. It's a social network tailor made for booze marketing.

Courvoisier Mingle Now

Courvoisier have used the Mingle Now platform as a way of launching their sweepstake to win VIP tickets to 2007's hottest Music Awards Show in the States. It's a great example of how to embrace social networks, especially ones that are built for LDA+ consumers.

Mingle Now

Mingle Now was chosen as a partner by Anheiser Busch as their social network alternative to Facebook and MySpace owing to underage considerations. This is from Organic:

"Anheuser-Busch chose MingleNow, with a mere 300,000 members, as a partner to develop Clink, an unbranded photo-sharing site showcasing the bar scene. Why MingleNow? For one thing, there are too many underage members on MySpace and FaceBook."

Here's the email I got when I signed up:

"Welcome to minglenow! The social network that connects your online and offline life. MingleNow connects you to the bars, clubs, and events you go to and the people who go there. Take a look at your favorite places and see who else hangs out there. Find new places you didn't know about that match your vibe. Come see where your friends will be this weekend!

Below find your login and password. Look for another email with information on what's happening on minglenow and the things you can do!"

Here's my fairly limited profile below:



The idea with Clink seems to be that you are encouraged to upload images of you clinking your beer with a friend. For more on clinking, visit the Here's to Beer site.

Bespoke, niche social networks offer brands a chance to develop campaigns with a more focused approach that appeals to individuals. What Mingle Now seems to deliver is a link between advertising idea, the on trade and consumers.

To see some in depth commentary on Mingle Now... and there's a lot of it... click here.