Showing posts with label courvoisier. Show all posts
Showing posts with label courvoisier. Show all posts

Monday, 7 December 2009

Towards a Fluid State

Logo

Intro

Map of Fluid State

Angella and Hayley, masterminds of the Tasting Sessions and most recently architects of Towards a Fluid State, have moved the goal posts so far that most booze brands planning a tasting experience won’t be able to see them.



Over the course of the last year they have continuously raised the bar with their artistic mash-ups of art, booze, culture, flavours, music, theatre and entertainment. They are the drinks version of what Shunt is to traditional theatre. The whisky and cheese pairing at Bart’s was terrific. The white wine event was dazzling. And by all accounts their gin event was spectacular.

Having arrived in an alleyway in deepest darkest Dalston we were greeted by a scene out of a Soviet dystopia mixed with a touch of Mad Max. Russian versions of the Enigma machine checked us in before we entered the experience. In another life the venue doubles as a photographers studio for Vogue fashion shoots and used to be a mechanic’s garage.

Our first encounter (depicted by an octagon in the map above) featured a flight of sake from Akashi Tai paired with Japanese nibbles from Tsuru. The sake progressed from the expected through to an almost whiskyish brown spirit that paired exceptionally well with a ball of sesame crusted ice cream.

But the oral tasting itself is only a small part of the experience. Drag queens chilled out next to us as an amazing artists doodled Japanese Animae on a wall. It all set the scene for a mind bending introduction.

Animae cartoon

Japanese Art

Drag Queens

We turned a corner and all of a sudden we’d translocated from Tokyo to Jarnac. The Courvoisier experience featured a bar serving Exclusif cocktails ranging from the classics like the Sazerac and Sidecar through to the more experimental blackberry jelly shot flecked with gold leaf that is best consumed from a spoon.

Courvoisier Bar

Courvoisier Future 500 menu

Courvoisier Jelly Spoons

Courvoisier’s Le Nez experience was in full flow, showcasing the incredible aromas held within the cognac. It was a very special moment for me to see an idea I worked on come to life, and in such style. A flight of Napoleon, XO Fine Champagne and Initiale paired with caramel lollipop, lavender crème brulee and port and stilton truffle was phenomenal. I’m biased, but you’ll just have to believe me. It took me back to the food and cognac pairing we developed with Alexis from Roussillon.

CV Le Nez aromas

The experience also included a chance to watch Courvoisier’s 3D film which helps to explain what makes their cognac so special. The whole experience was artfully curated and looked spectacular.



CV 3D screen

We slipped out of Jarnac and landed up in the midst of a Lady Gaga video-shoot. Philip Li, who is renowned for his weird and wonderful ceramics performed an incredible piece of art which mainly involved him being wrapped in cling-film, clay and bin bags. For anyone who saw Lady Gaga on X Factor on Saturday, you’ll see the connection. I’ll let the pictures do the talking.

Performance art clingfilm

Performance art squat 2

Performance art from behind

Performance art standing

Philip Li’s performance along with a surreal Telly-Tubby-esque grass floor that moaned and suggestively glistened with jewels formed a bizarre backdrop for a tasting of biodynamic and natural wines paired with raw food from Saf.

Moaning grass slit

Joe McCanta, is one of the leading sommeliers and mixologists in town. And like Angella and Hayley is a member of the Courvoisier Future 500. His collection of wines were all wonderfully obscure. Our favourite combination was a pairing of Burgenland Pinot Noir with beetroot cannelloni – which I think I may have had when I visited Saf. The wine was light and supple and formed a perfect marriage with the beetroot.

We didn’t get stuck into the whisky and cheese tasting- for which I can only appolgise. But it looked very similar to the “Throw Away your Prohibitions” event I raved about at Bart’s. The waft of phenomenal cheese from La Fromagerie was sensational. Highland Park and The Macallan featured alongside Connemara, Singleton, Clynelish, Dalwhinnie and Lagavulin.

Instead I headed upstairs to a secret speakeasy bar that was serving Maker’s Mark cocktails to a crowd of adorers. The bartender, from Zuma, whipped up a cracking array of cocktails starting with a Blueberry Smash infused with mint for the ladies and a State Mule for the gents which was like a fizzy Old Fashioned. We missed the music but apparently Plaster of Paris and the Dulwich Ukulele Club put on quite a show.

We then found ourselves in the Rich or Ruin experience being wowed by Sipsmith’s Gin which was served as a warm punch a la crachit with a tickle of ginger beer. Sipsmith’s Gin opened very recently in Hammersmith, making them the first gin distillery with a copper still to open in London for 189 years. Their approach is a breath of fresh air. They have embraced the blogosphere (Dinner Diary and Cheese and Biscuits) and are very active on Twitter. If anyone is looking for a spirits brand that is using social media in a smart way, then have a long hard look at the chaps at Sipsmith's.

Sipsmiths

Sipsmith punch

We then dived into a molecular cocktail courtesy of Chase Gin. They make vodka using English potatoes and have now launched a gin made from apples! Bonkers. But brilliant. To make things even more special it turns out they were launching this new apple based gin at Towards a Fluid State, so we were some of the first to try it. Their cocktail featured Herefordshire cider, molecular balls of apple juice and gin. It was designed to be paired with a feast of roast pork expertly cooked by the good folks at Bacchus and accompanied by a the sounds of a baroque harp and violins.

Gin and cider cocktails

Pigs head

Music

Hayman’s Gin showcased a collection of three gins ranging from their standard gin, their Gin Liquer that’s like an old fashioned Genever) to the uber-botanical Old Tom that was served through an ice sculpture of a Tom Cat, much to the delight of a very over the top Japanese TV presenter.

Tom Cat

Frozen cat

We left Towards a Fluid State thrilled and in awe of what Hayley and Angella had achieved and gagging for more. It was exhilarating to have been part of something so far ahead of what others are doing. Girls, what’s next?

Thursday, 4 June 2009

Le Nez de Courvoisier at Charles de Gaulle











Exciting news. The Le Nez de Courvoisier idea is gaining momentum. Recently, thanks to Amy Neville-Eliot and her Global Travel Retail team, Courvoisier created a Le Nez installation in Charles de Gaulle aiport in Paris.

The installation focused on bringing the three key aromas - creme brulee, candied orange and iris flowers - in Courvoisier XO to life through scent. To add more engagement the aromas are complimented by music created especially by Lauent Assoulen who is able to create the sounds of smells. The combination of music and aroma helps to demysify the complex aura that surrounds cognac. Each aroma is traced back to a different part of the cognac production process. For instance creme brulee comes from the way the barrels are toasted and iris flowers comes from the borderies cru.

Courvoisier Global Travel Retail Marketing Manager Amy Neville-Eliot said: “The Le Nez de Courvoisier programme provides us with an opportunity to bring to life the Cognac experience, by using sight, smell, and sound to maximise the pleasure of the tasting. Securing this site in Charles de Gaulle during the month of March was a great opportunity to launch the concept to the travel retail consumer. We are now looking at ways to roll it out with other travel retail customers in Europe.”

An extract from the Moodie report says:

"Philippe Lanusse, Senior Buyer at French airport retailer Aelia, commented: “We were delighted to launch the Le Nez de Courvoisier programme to the travel retail consumer in Charles de Gaulle Airport. It is a refreshing, new concept that allowed us to engage with potential Cognac consumers on a new level. The fully interactive experience gives them the opportunity to have fun whilst learning more about Cognac.”"


The installation was also covered on Trend News.

It's great to see such an exciting idea being rolled out. Last summer we created Le Nez training kits for our sales force and in December we create a Le Nez nosing experience at a Future 500 event.

In the pipeline is a Le Nez session at Tales of the Cocktails in New Orleans and many more exciting projects.

Monday, 1 June 2009

Courvoisier Mixology Event - Future 500

Courvoisier recently held a mixology event in London for members of The Future 500 as a way of showcasing the mixable nature of Exclusif. I'm biased because I work on Courvoisier, but I love cognac cocktails, partly becasue the Sazerac and the Sidecar are regarded as being two of the original cocktails ever to have been created. And guess what, they are both made with cognac.

The great thing about Exclusif is that it is made specifically for bartenders to create amazing cocktails. Many people read this as meaning that Exclusif is an inferior product that should be masked by coke or ginger ale. But that couldn't be further from the truth. Because of the fact that Exclusif is made using grapes from the four top crus it has a more complex taste profile that allows it to stand up to almost any flavour you throw at it. Rather than it being easier to make, it actually takes more effort and skill to craft. This makes Exclusif great for bartenders to experiment with in a range of cocktails.

The event was brilliantly put on by Drew, Greg, Delphine and Amy at White Label and was hosted by Andy Pearson. There were 5 tables which were each hosted by a different mixologist from the Courvoisier Future 500 network who guided the guests through a range of cocktail challenges. There were 4 round of cocktails ranging from the classic sazerac to begin with, through to creating a long mixed drink and a version of a cognac martini.

It was huge fun and taught us that the bartenders are far more skillful than we give them credit for. The crowd was a brilliant selection of fascinating people who you could spend the entire night talking to and bouncing ideas around with. I'm now looking forward to the next event.

Here are some photos to give you a feel for the event

Tasting sessions and cognac

Angella and Hayley marvelling at a Courvoisier float

Lemon grass cocktail

Using lemon grass as a straw

5 drops of bitters

Only use 5 drops of bitters (whoops!)

Strawberry and basil

Strawberry and basil cocktail cleverly titled "The Faulty Basil"

For a much better write up have a look at the article in Theme Magazine here.

Tuesday, 5 May 2009

Courvoisier Chocolates from Bissinger's





From Just Drinks:

"The Licensing Company North America has launched a chocolate collection of Beam Global Spirits and Wine's Courvoisier Cognac brand in the US.

Beam previewed the chocolate truffle range - a collaboration with chocolate maker Bissinger's - at the Fancy Food Show, in San Francisco earlier this month.

The truffles combine a version of Courvoisier's XO blend with 55% dark chocolate and are presented in a black box bearing the gold Courvoisier crest.

Courvoisier truffles are available through the Bissinger network of stores in the US as well as from its website, and selected retailers globally."

According to Bissinger's

"Napoleon would have loved this harmonious, yet complex blend of Courvoisier and dark chocolate. Smooth, intense couverture is accented with aromatic fine cognac. The long finish is highlighted by the characteristic Courvoisier warmth, integrated with lingering chocolate notes."

You can get your hands on these chocolates here.

Monday, 16 February 2009

Bompas and Parr Smello-Vision



Given our Le Nez de Courvoisier project, we are fascinated by anyone who does anything intereting in the world of aromas.

So when we saw this in the Guardian Guide on Saturday we got quite excited. Especially given that Bompas and Parr are part of The Courvoisier The Future 500...

From the Guadian Guide:

"Those looking for a whiff of alternative scents to the perfumed ones exchanged between lovers today can find plenty at a special screening of Peter Greenaway's The Cook, The Thief, His Wife And Her Lover. Viewers will receive scratch'n'sniff cards laced with delicate aromas linked to scenes involving rotting flesh and dusty books, as created by culinary deviants Bompas & Parr, who also infiltrate the food concession with aphrodisiacs and gold-coated weenies. It's all part of jotta.com's inauguaral craft fair, featuring a fashion workshop on Wednesday and illustration market next Sunday."

Unfortunately we've missed the boat this time. It would have been great to have been part of the event rather than Bulldog gin. Maybe we can collaborate on a similar event in the future.

Friday, 12 December 2008

Courvoisier The Future 500 Christmas Party



Courvoisier hosted a spectacular party for the Future 500 at The House of St. Barnabus on Greek Street. The Future 500 (F500) is a network created by Courvoisier, designed to support and promote Britain's most sparkling talent. The event last week celebrated the success of our members by showcasing some of the inspirational work that they have accomplished this year as well as creating a rich environment for networking and sharing ideas. Click here to watch the Brand Republic video. And for a round up of what the idea is all about click here for a previous post.



I was privileged to be invited and was genuinely overwhelmed by how enthusiastic the Members were. They all had nothing but praise for the idea and relished the chance to meet up with like minded entrepreneurs. One of the best things about the network is the Future Bank which offers members the chance to pitch, on a monthly basis, for £1,000 funding for fresh and inventive ideas...

Le Nez was also given its first public outing. We created a room dedicated to the layers of aromas and flavours found within Courvoisier XO Imperial. We have identified 3 key aromas for each of our 7 marques and have created them as perfumes as a way of demystifying Courvoisier cognac and helping people to understand the cognac experience in a refreshing way.

We created a darkened room styled to look like a perfumery with seating for 5 intimate guests. Rebecca explained the idea and then presented the 3 key aromas - for XO the aromas of creme brulee, candied orange and iris flowers. To enhance the experience of each aroma we have worked with an incredibly talented musician called Laurent Assoulen who is able to compose the sound of smells. We played this music whilst we diffused the key aromas.

There was a queue of people all night waiting to experience Le Nez de Courvoisier and the feedback was excellent. It's great to see such a positive reaction to this sensory experience.








Le Nez permeated the whole event, with cocktails designed to pair up with the aromas in Exclusif - A Gingerbread Courvoisier Exclusif cocktail played with the aroma of gingerbread that you find in this cognac.



And delicious creme brulees played with the aroma of creme brulee in XO.



The Courvoisier Future 500 is on a roll - we can't wait to see how it evolves.

Thursday, 16 October 2008

Le Nez de Courvoisier



We launched what we affectionally call "Le Nez" in the USA several months ago. It's a way of using the rich array of aromas in Courvoisier's cognac as a really engaging programme for our sales force and cognac fans to explain what makes Courvoisier so special. The sense of smell is underused in the world of marketing and is proving to be an extrmely effective way of demystifying the complex world of cognac. (For some interesting research into the power of smell see the Sense of Smell Institute website)

For each marque our skilled group of cognac artisans at Jarnac have identified the 3 key aromas that are most prevalent. Our cognac experts are able to explain the cause of each individual smell, which is a great way of training our sales force and cognac enthusiasts alike about what makes Courvoisier so rich and aromatic.

We have worked with Presensia and Givaudan to create the exact aromas that our nosing team identified... it has been a fascinating project that we are incredibly passionate about.

It's brilliant to see the idea getting such a great write up from the likes of Robert Plotkin on the Bar Media blog.

"Brandy is the most prestigious spirit on the shelf. Few products immediately conjure aspirational images of prosperity and sophistication, or so ably illustrate the concept of affordable luxury as do as these traditional heavyweights. Their appeal transcends age and demographics, and although belt-tightening has reduced our discretionary income, cognacs and brandies offer people a lot of indulgence for the buck.

The House of Courvoisier has developed an extraordinary educational program geared to help people in the industry develop their senses of smell, which in turn, leads to heightened senses of taste. The program is called Le Nez ("the nose") de Courvoisier and involves working with various bottled scents to learn how to readily identify those same aromas in their cognac, or more specifically Courvoisier XO Imperial and Courvoisier Exclusif.

Recently released Exclusif is a distinctively different style of cognac created for use in cocktails, a role that it performs exceptionally well. One reason is the highly aromatic composition of its blend, which includes eaux de vie from the small, exclusive growing regions of Fins Bois and Borderies. The Le Nez program (pronounced luh nay) helps you distinguish the various aromas in Exclusif's bouquet, such as dried plums, ginger cookies and roasted coffee beans.

At the upper reaches of their portfolio is Courvoisier XO Imperial, a prestigious cognac assembled with eaux de vie ranging in age between 20 and 35 years derived largely from the Grande Champagne region, with lesser amounts from Petite Champagne and Borderies. Its savory bouquet is rich with the aromas of crème brûlée, candied oranges and iris flowers.

The Le Nez de Courvoisier program is a brilliant approach to enhancing the appreciation of not only cognac, but all premium distilled spirits. The program is under the direction of Courvoisier Brand Ambassador, Stephanie Mills. For more information, contact your local Jim Beam representative, or Beam Global Spirits & Wine in Deerfield, IL at 847.948.8888.

It presents an invaluable opportunity to sharpen your skills and senses all in one fell swoop. --RP"




Well done to all the Le Nez team - let's keep the momentum up drive the idea forward. If anyone wants to know more or wants one of our Le Nez de Courvoisier kits, let us know.

Monday, 14 April 2008

Courvoisier and LRG Collaborate - covered on NotCot











NotCot has picked up the collaboration between Courvoisier and LRG to promote Courvoisier's Exclusif cognac that is great for cocktails.

Here's the roundup from NotCot with pictures.

"On collabs i didn’t see coming… Courvoisier is going all out on their new Exclusif Cognac! Including a multi-city tour (LA, SF, Houston, Miami, NY) this spring to show off an exclusive line designed by urban/skate brand LRG, inspired by Courvoisier… including a Napoleon Rubberband Jacket.

Ok, but seriously, we both know that’s not why i’m posting this. What grabbed me is that they even customized some limited edition gadgetry - iPhones, Blackberries, and iPods to be specific, and i’m surprised, but i’m kind of loving the the napoleonic/spy logo thing thats going on, and while orange isn’t usually my color, this shade is kind of interesting on electronics… check out more sneak peeks after the jump!"