![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp0r7hqD9LaOzEV8w6n6OLitCZvxrN_DIvjqFCApqfjFudApT77arxKh2ODiai11Zw_acvxubIh1OZwrx_4TvG1adoffGRmXJKeKyzUJ3xAf2NJFUQEePqwfWYTiWgd7vs-f1AxcrMcPDH/s400/241108038_0508ae899e.jpg)
Prompted by this article in the Observer over the weekend about Hyper-Local newspapers and Outside.in we are thinking about the future of targeting and the context in which our communications appear in.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6kIqpedNohsYQVrAcE2ELkL0sFt5ronG83UvOnVAUoRnLDILOuC-bgG6JFWDQSLLDjY5wZEXJBffxNRIssfJY5qTbyNB000DHB_YIfBZdA6QRccXi1nb3UBLfD4SN_i24VX3RIln0J15k/s400/Media+Observer+20-1-07.jpg)
RSS, Pheedo, Ultra local papers and websites and ambient media seem a good bet.
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