Whilst the execution of this idea is pretty average the idea and application of Google Maps in this fashion is really interesting. Any bar that's signed up to a certain promotion could be pinpointed with a link to their website, videos of their cocktail mixing, images of their clientelle and a cocktail list. It's a great way of taking a promotion to the trade and engaging increasingly savvy consumers.
This site was publicised on Coolhunting a few weeks ago. Back then their was no advertising. 2 weeks later Cabana Cacacha have used the site for advertising.
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