Bacardi's on fire!

Bacardi 151 rum is not for the faint hearted. At almost 76% alcohol, this rum is flammable as well as potent. The bottle labels were updated in May and now include 8 warnings about the highly flammable spirit. The bottle also includes a flame arrester.

The first warning tells consumers not to use this product for flaming dishes or drinks, so what exactly should they use it for? This has caused alot of confusion amongst food and drinks bloggers as there is no sign of this product on Bacardi's US website.

Image from Bev Law

Become A Malibu Beach Intern

From Contagious...

Malibu offers consumers a walk on the beach. More than a walk in fact - a job - thanks to this new campaign which clearly draws influence from the recent mullti-Cannes Grand Prix-winning campaign from the Queensland Tourism Board.

For those of you who are not familiar with this particular campaign, be sure to check out the link below for a full run-down courtesy of The Guardian. Briefly, however, a major PR/promotional stunt was disguised as a vacancy for 'The Best Job in the World'. As well as generating an estimated A$148m worth of publicity for northern Queensland, the campaign also won Grand Prix at Cannes for Direct, Cyber, and PR.

Now, Pernod Ricard-owned rum brand, Malibu, has teamed up with Reef Check - an international non-profit organisation dedicated to conservation of two ecosystems: tropical coral reefs and California rocky reefs. As part of the new 'Geting Your Island on' campaign, they will offer beach internships to ten lucky applicants, working in either Thailand, The Maldives or The Philippines.

As part of their (we hesitate to use the word 'employment') they will conduct Reef Check surveys, as well as participate in training sessions and have the opportunity to become certified Reef Check EcoDivers - all on behalf of Malibu. Once inducted, the interns will be expected to blog about their experiences and spread the word about Reef conservation (and in doing so, the brand) via social networking sites.

Applicants must be over 21 years of age and are required to submit a 500-word composition answering a series of questions hosted on the campaign microsite. Here it also explains, 'Inclusion of photos, images and video are not required but highly encouraged'.

For those not lucky enough to win, they can still pledge their support by buying a limited-edition bottle of Malibu featuring a suitably topical, and indeed, tropical design. For every purchase made, the brand will contribute a small percentage to the Reef Check organisation.

https://www.malibu-rum.com/reefcheck/apply.aspx
http://www.guardian.co.uk/uk/2009/may/06/briton-wins-best-job-australia

The Captian for President!

As many of you know, we are in the midst of a Presidential Election Year here in the States. But what you may not be aware of, is there is a new candidate that has thrown his hat into the ring. That’s right, Captian Morgan is running for President- and he’s made The Democratic National Convention his first stop on the campaign trail.

Diageo has launched a faux campaign complete with Secret Service Men (and Women) the trusty Morganettes and of course, The Captian himself. They are the official wine and spirits company of the Republican National Convention and the preferred wine and spirits company of the Democratic National Convention.



The effort -- which is prominently promoted at a number of branded bars and lounges around the convention sites -- launched with a "Captain Morgan for President" Facebook page and a YouTube video in which Captain Morgan lays out his platform for the presidency.











In addition, Diageo has set up The Captain’s Corner in one of the media pavilions allowing Journalists access to a bevy of Diageo brands and snacks for the gullet











Hmmm, get them sauced, feed their bellies…..free publicity. Genius!

Sailor Jerry. Why treehuggers should kiss our ass.

From Sailor Jerry's website:

1. Whenever possible, we make our stuff here in the USA - so we're not causing boatloads of global warming emmissions.

2. We make quality shit in classic styles that will look good your whole life if your kids don't steal if first - not the kind of trendy shit you throw away in a year.

3. Because we make more of our stuff here, we rely less on shitty third world factories that have slack environmental rules and treat their employees like dirt.

4. Every goddamn one of our employees bikes or walks to work. If EVERYONE did this, we'd kick global warming's ass from here to shanghai.

5. Our store, office and warehousing in 150 year-old re-habbed buildings - not some cookie cutter suburban office park where farmland used to be.

6. We're a small family-owned company that is not publically traded. So we make rational growth decisions based on our personal passions, beliefs and ideologies, not greed and quarterly profits.

7. And our rum? It's 92 proof, which means you need buy less (and we need to ship less of it) of it to get the job done. Our bottles are simple on purpose - to make recycling easy.