Guinness + le cool

Guinness are the first brand to advertise on le cool London's weekly newsletter. It's OK, but isn't contextual and only links through to their brand site. There's a much bigger opportunity to create ads that mean something given their context and that tie into events that are listed.

It shows that Guinness are on the front foot and have strong forward momentum.

Le Cool comes to London

le cool has come to London and I am very excited about it. Here's their open gambit:

"Maybe it’s because I’m not a Londoner…

But then who is? I’ve been here twenty years and still only met a handful of people born within the city limits – and they were all cabbies. We came here because we love it – not as an accident of birth. So, welcome to this first issue of le cool London – yet another new arrival in a city made up of newcomers.

London’s a city for the omnivores – it’s us and the rats who thrive. We like it mixed up and messy – food in our clubs; DJs in our shops, cinema in our city parks. We'll make le cool as funny and joyful and diverse and fascinating as London itself.

Looking forward to meeting you, say René, Mat, Andrew & Kati."

If their guidebook to Barcelona is anything to go by we are in for a treat.