Showing posts with label football. Show all posts
Showing posts with label football. Show all posts

Friday, 22 February 2008

Thursday, 18 January 2007

Sylvester Stallone at Everton



Whichever PR came up with the incredible idea of sending Sylvester Stallone to the Everton vs Reading game last Sunday deserves a medal. Sly was the main feature not only at the pretty mundane game but also on Match of the Day 2... what better way is there to tell a few million of your target market all about your film?

Very canny.

It certainly got talked about; by 30,000 people at the game, the commentators, the press and the presnters on Match of the Day 2!