I particulalry like "Puzzle Time" on the left. You can see that within the word search there are terms like "blackberry" and "toast" that presumably are part of the tasting notes that you discover as you drink it. There's something brilliantly playful about it that's a million miles away from the normal "dry, elegant and crisp" tasting notes that adorn the back of most bottles.
You can see from this blog post by Budget Vino that the label has worked a treat. It gives a reason for people to engage with the wine label and learn more about what makes it different from its rivals. I'm intrigued to see their other labels and whatever else they are up to.
(Via Bev Law blog)
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