Lighten Up

One puports to do something for you, while the other does something for the enviroment, both want you to be necking their products.

PSFK have drawn our attention to Pepsi developing what they call an 'eco-friendly' vending machine, that emmits 12% less greenhouse gases, through use of carbon dioxide, instead of HFC's for cooling. Without wanting to criticise any movement in the green direction, I think 'eco less-bad' is more accurate, but realise it does not have quite the same ring to it.



Vitamin water have created a pop-up shop in SoHo, NYC, a part of a push for their new V10 (10 calorie flavoured water).



They have some quirky ideas within their temporary installation, all revolving around the 10 theme, such as this photo booth.



However, as for the product, one blogger on Nitrolicious.com commented that 'Vitamin Water is awesome, but that new 10 calorie stuff is CRAP! I accidentally picked one up at the bodega the other day. So gross…'

Could it be that the the flavour in the original comes in calorie form, surely not?