Actions Speak Louder.....

There seems to a trend in the drinks industry that disposes of our favoured medium, the written word, in favour of using imagery to conjure up the flavour of the drink.

Chateau Petrogasm's quirky concept has been around since the summer of 2007. It requires contributors to submit the name and price of a wine as well as a picture that they believe best represents the wine, however bizzare.

While some imply subtle notes of flavour such as this 2003 Kirralaa Bushvine Shiraz, Australia ($10)



Others however, such as the 2005, Osborne Solaz Shiraz/Tempranillo, Tierra De Castilla, $8.99, despite the blogs brief, leads one to think of the original words that popped into the contributors head.





This rather lovely idea is popping up elsewhere too. Firefly tonics, who go from strength to strength, are running a competition where contributors upload pictures that best represent the drink, whether it be wake up or chill out. The winners will have their entries on half a million firelfy bottles. Reward enough for some but they will chuck you some firefly bottles too.



Liquorsnob.com highlights how this idea can be taken into a more adult direction, Three Olives Vodka have launched a competition to 'See Your O-face'



Not a bad prize, $10,000 for the winner, but surely, like 'The Wicker Man' the original is the best.

A picture paints a thousand words, not a new concept, but one that can be taken on by Beam to build up a raft of expressions associated with their products.