Not Cot have written a fantastic article about Gran Centenario's launch of their new hibiscus infused tequila called Rosangel. Rather than lift the post, you're much better off having a look at the post over on Not Cot. This particular post was written by Liqurious enthusiast Married with Dinner.
The whole event was executed perfectly and is a lesson to us all in how to execute a new product launch in the world of premium spirits.
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