Hornitos 2D Codes

Hornitos is taking technology to the next level with the introduction of 2D Codes to the July issue of Playboy.

2D Codes are a Physical World Hyperlink that connects users to the internet through their mobile phone. The software is equipped to work on any camera mobile phone. All consumers have to do is download the free scanning software at m.hornitostequila.com and click a picture of the barcode. Once the barcode is scanned, the consumer will receive a free screensaver of Playboy’s Miss July. All they have to do is scan the ad to get the girl!

A full page ad and a 1/3 page insertion ran simultaneously.

Look out for more exciting and innovative ideas from Hornitos!