There has been the opportunity to befriend Pimms Harry on Facebook and www.myspace.com/pimmsharry lets you join in with him on Myspace (screen grab below).
Good way to extend TV and radio campaigns and clever way of enhancing brand personality.

I expect to see more of this sort of activity as brands understand more about how social networks can be used creatively in support of advertising.
Posted by http://www.nickburcher.com/.
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