Thursday, 30 August 2007

Absolut Brazil: Customised Bottles

From Absolut via NotCot.

Absolut have just launched their artist designed bottles for Brazil, much to the excitement of the blogosphere. Have a look at their designs below and then visit their site.





It goes to show that if you do something cool in one market, it can generate talkability globally, just like Sony Bravia's rabbits, bouncy balls and paint tins, or Stella's trap.

Bottle Cork Light

From YankoDesign via Notcot:

What a great idea. These are corks that have a little LED in them so the bottle is illuminated in a cool way...



Friday, 10 August 2007

Carlsberg Talkability



From the Serf via NotCot

£5000 in £10 and £20 notes were individually dropped around the streets of London with a removable sticker that read, 'Carlsberg don’t do litter. But if they did it would probably be the best litter in the world’.

Here's some of the "talkability" in action:

"£5,000 was dropped, but they had £50,000 in cash to begin with. Best temp job I ever had. Writing this from Barbados."

Mike Says: Carlsburg dont do interns, but if they did it would probably be the best temp job in the world."

Brilliant.

Bud Light Commercial




Very funny

Tuesday, 7 August 2007

Nikon Flickr Photos



Via Adverlab:

"If you want your share of consumer-generated content (buzz! buzz!), then you have to give people the right tools and the right incentives (and talk to the guys at MIT C3). Nikon sent out a bunch of new D80 cameras around and asked people to take pictures. Then Nikon collected the pictures and put together an ad that appears this week in Business Week. Besides, check out the "stunning gallery" photoset on Flickr."

90,000 photos can't be wrong!

If you're going down this route, don't get into the bother that Virgin have got themselves into in Australia.

Sunday, 5 August 2007

Ralph Lauren Decanter



I found this on Uncrate via Liquor Snob:

"Enjoy the finer whiskies of life as you pour out your evening drink from this Ralph Lauren Leather-and-Crystal Decanter ($395). This swank decanter, with its hand blown lead crystal and saddle leather trim, is finished with silver-plated hardware with stamped RL logos. It also sports an oversized stopper and wide rectangular barrel for your convenience." (Uncrate)

"We're not exactly sure how much decanting affects the taste of a fine whisk(e)y, but we're guessing there's a reason people do it. Of course, if we had a decanter as cool-looking as this Ralph Lauren leather and crystal jobby we found at Uncrate, we'd probably be decanting all over the place even if it didn't have any noticeable benefits at all. It's a bit on the spendy side, coming in at just under $400, but just think - you buy this once and you can pass off the cheapest whiskeys in the world in it, because people will see it coming out of a fancy decanter and just assume that's how it should taste." (Liquor Snob)

Always a fan of designer collaborations.