American Dad Clos Du Bois
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Did Clos du Bois pay to get this PR or did it just happen... and would they want it?
Thanks to Craig Nichols for this.
Thursday, 30 November 2006
Wednesday, 29 November 2006
Impacts of blogging

Thanks to Gerry Williams for this from Radio Five this morning.
Some very sage advice on the pros and cons of blogging.
Tuesday, 28 November 2006
Search this page
There seems to be a trend at the moment for brands to do search ads. Just thought it's interesting - especially as Absolut have done an interactive version.
Spot Stella's film references:

To see the answer click here.
Find all 74 bands alluded to here:

To see the answers to this one click here.
Find all the Absolut bottle:

But I don't have the answers to the Absolut one so give it a go yourself here.
Happy searching.
Spot Stella's film references:

To see the answer click here.
Find all 74 bands alluded to here:

To see the answers to this one click here.
Find all the Absolut bottle:

But I don't have the answers to the Absolut one so give it a go yourself here.
Happy searching.
LX TV for Scotch
LX TV is an online lifestyle TV channel specialising in food, drink, entertainment and fashion.

This screen grab below is from a video they host guiding viewers through the world of Scotch. To watch the video click here.

More interesting still is this video for Absolut Ruby Red.

It is the first installment in a three part series linking the spirtit with cocktails, cool bars and exciting social occassions. Moreover it's supported by an ad on the right of the screen linking to Absolut's Ruby Red website. This is a great example of how to incorporate video material online whilst integrating it into the rest of the brand campaign.

This screen grab below is from a video they host guiding viewers through the world of Scotch. To watch the video click here.

More interesting still is this video for Absolut Ruby Red.

It is the first installment in a three part series linking the spirtit with cocktails, cool bars and exciting social occassions. Moreover it's supported by an ad on the right of the screen linking to Absolut's Ruby Red website. This is a great example of how to incorporate video material online whilst integrating it into the rest of the brand campaign.
Absolut Lomography



To enter the Absolut Lomo contest or to see what it's all about click here.
It all sounds a bit like Hype to me:
"Apart from simply visiting the Gallery and see the artwork, visitors to the ABSOLUT LOMO site will be given the opportunity to send in their own pictures. The photos will then be printed out – inside the Gallery – and fitted on the wall, thus becoming part of the exhibition.
If you don’t want to participate with your photos in the exhibition you are more than welcome as a spectator: Once visitors have ventured to the Gallery, they will be able to zoom in on all photographs on the wall and post comments on them. A rating system of the photographs is also available. During December, January and February, the rankings generated by visitors will be displayed on the site."
Monday, 27 November 2006
Tuesday, 21 November 2006
42 Below - Stories

The latest website from 42 below vodka.http://www.42belowstories.com/Based on the award-winning creative - we can now go online and use the images provided to tell a story and of course forward it onto our friends.
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