Dom Pérignon Rosé x Sylvie Fleury Box Set

From Colette:

"Who blew the first kiss: Dom Pérignon or Sylvie Fleury? The result of the encounter between Sylvie Fleury and Dom Pérignon is a unique limited edition for Dom Pérignon.

The giftbox, edited in 999 copies, contains two large glasses, numbered and signed by Sylvie Fleury, and a bottle of Dom Pérignon Rosé Vintage 1998.

By imprinting a pair of lips on wine glasses, Sylvie Fleury has revealed by this artistic expression the very essence of the legendary wine, which creation is associated to Pierre Pérignon since 1668.

“Dom Pérignon is my favourite champagne”, she declares with a certain mischievious glint in her eye, just as Marilyn has often been know to say."

Ice Stones

Clever.



But at £16 they are expensive and fairly pointless. A lot of drinks actually want a little bit of the ice to melt in order for the physical nature of the drink to change. For instance the Khymos blog suggests that adding ice alters the state of the whisky so that a new set of aromas emerge...

This is from the Mocha gifting website:

"Nordic Rock is mined from ancient Swedish pollution-free base rock. It is the purest way of cooling your drink - literally 'on the rocks'. Stone does not melt, which means no unclean water in your glass. They are also reusable making them very eco-friendly.

To use, simply place the stone ice cubes in the freezer for approximately one hour before use. For a normal glass, two or three Nordic Rocks will be fine. They give off their cold gradually and equally."

Heineken - Don't Drink and Drive

Nice idea.

Veuve Cliquot NotCot Extravaganza

I'm not going to post everything because it would take too long. But follow the relevant links and you'll see just how amazing this experience was for Jeam Aw from Not Cot.

First of all Veuve whisked Jean over to Paris from LA and provided her with a cool array of branded goodies in her hotel...





First port of call seems to have been a trip to see the Veuve Chateau... in an orange Bentley!







Loving the sat nav...

And then they had the most amazing demonstration of the recent Riva / Veuve collaboration - as they were taken on a gourmet river boat trip, with a champagne pairing meal.









The food and chapagne pairing looks awesome...











And they had another meal to celebrate the launch of the new Veuve ice bucket...







I've got 3 comments about this.

1. Veuve have done an awesome job - all of their ideas are inspiring and fit into the luxury lifestyle, champagne drinking experience. The stuff they have made and the people/brands they collaborate with are spot on. It all reflects well on Veuve and gets people like Jean talking about their brand.

2. Great idea to invite the likes of Jean to the Chateau. All the little extras such as writing pads and city guides show this is a brand with attention to detail. This is a very successful mechanic for generating PR.

3. I want Jean's job!

Two Fingers has a new look.

It seems that the wire is all a buzz with Tequila news this week...

Heaven Hill Distilleries has yet another announcement- they have introduced a new package design for their Two Fingers Tequila line.

The new Two Fingers redesign includes a clear bottle and a more "streamlined" black label featuring a Blue Agave plant.

"We wanted to maintain the black iconography but make it more contemporary," said Reid Hafer, senior brand manager for Two Fingers at Heaven Hill.

Along with the new design, POS material has been developed to support the new look featuring the tagline, "It Takes Two".

The last revamp on the bottle was in 2004- here is what it used to look like



Quite an improvement.

Spicy Tequila

So, long ago during my days at New York University we had this ritual. If you were still sober by midnight, you were forced to take a Prairie Fire shot. Tequila and Tabasco. Warm. Didn't taste good going down (or coming up, for that matter). I'm not really sure where this ritual stemmed from, but I definitely do not miss it. Well, it seems that some folks think that bottling this combination will help us NYU Alums live out our glory days.

The people at Heaven Hill Distlilleries, located in Bardstown, Kentucky have teamed up with the people from McIllhenny Co.- the maker of Tabasco and have created Prairie Fire in a bottle. Otherwise known as Tabasco Spicy Tequila.

The product will launch in 5 US markets and will carry a suggested retail price of $21.99 for a 750ml. The "Heat Up the Night" campaign will support the brand while the "Tabasco Hot Girls Promotion Team" (if we can find photos we will post them) will conduct events On-Premise and POP will appear in the Off-Premise.

I can't say that I'm anxious to run out and try this, but if anyone out there would like to sample and let the group know how the experience pans out, I wouldn't object.

Remy Martin Louis XIII Black Pearl

From Luxist:

"A nice one-bedroom apartment in NYC rents for about $2,500/month. And for that same price you can get a shot -- yes, just a taste -- of Louis XIII Black Pearl Magnum cognac, a limited edition, natch, kept in a glass case and then offered exclusively at NYC's Rose Club at the Plaza hotel. The spirit, produced by Remy Martin, cannot be sampled anywhere else in the State of New York. The bottle, designed by Baccarat and hand-blown from black crystal, has not yet been uncorked since it was introduced in June. A recent Rose Club patron asked if he could buy the entire bottle, one of only 358 in the world. Rose Club manager Anthony Evangelista turned him down, and the man left without even tasting it. There are about 32 pours in the 1.75 liter bottle, meaning that the decanter contains $80,000 worth of cognac."

Here's some comments from the Daily News:

"This is why people in the world hate us. $80,000 for a bottle and $2500 big ones for a drink that is the price they charge in the hot azz desert. I remember the days of quarter waters (25-cent juice) and 50-cent sodas and four wings with fries from the Chinese spot all for under four dollars and fifty cents."

"Let us play a game to see what $80,000 G’s can get you; A house down south, a bachelors degree , three open heart surgeries, ten dates with the ex-governors girl friend, protection from the mob, fifth-teen hit-men, a bribe for a politician, hush money, five suits for mayor money bags, 40,000 hot dogs with every thing on it, one hundred overtime hours for city workers, eight years of season ticket for the Kicks ,and 160,000 jelly doughnuts."

"If I have 80G I would used it for something else."

Not necessarily positive, but it is being talked about!