Excellent engagement presentation from Organic

From Organic:



Check it out. There are some really intereseting ideas in here.

Armand de Brignac: Fake Champagne?

From the Fallon Planning Blog:

"Ugh. I won't even begin to try and recap the history on this Jay-Z vs Cristal feud.

But months after boycotting Louis Roederer Cristal, Jay-Z has found a new bubbly to enjoy. According to reports, the rap mogul is close to signing a deal to endorse Ace of Spade, an Armand De Brignac champagne featured in the rapper's video for the song "Show Me What You Got." Jay-Z also mentions Ace of Spade in the hit single and in the video, the rapper is seen opening a brief case during a card game. The brief case contains a bottle of Armand de Brignac, known for its solid gold-plated bottle and Ace of Spades shaped label.



Although the deal isn't official, Armand de Brignac president/CEO Brett Berish welcomed the attention his brand has received from Jay-Z. "Jay-Z has always demonstrated the highest standards and finest taste, and we're honored to see Armand make an appearance in 'Show Me What You Got,'" Berish said.

A Google search nets a lot of press release matter about how Armand de Brignac has been produced for "centuries" and is only now being imported stateside after enjoying success in France. But wait...Armand, who?

Further Google search reveals a story on Gawker, who calls bulls**t.

According to Gawker and HipHopGame, Armand de Brignac is a new stealth brand created by Cattier Champagne, to all appearances exclusively for its cameo in the Jay-Z video (and likely subsequent appearances and distribution in his clubs, etc.). Perhaps the best part: The Cattier bottle and vintage ("Antique Gold") that likely matches the relabeled "Armand de Brignac" sells for around $60 tops. "Armand de Brignac" reputedly goes for $300."

Jack Daniels Duty Free

Thanks to Jeeda for these pictures from Gatwick Airport:

Polaroid - Diageo Case Study

From the Polaroid site:

"From a marketing standpoint, the branded photos create a positive impression for the Diageo high-energy brands. “We’ve even had consumers tell us they’ll take the pictures home and put them up on their refrigerator. What better advertising could you ask for, especially since our brand name is prominently displayed on each picture? Proprietors also love this program, because it allows them to collect pictures of regular consumers, which can then be put up on a wall of fame, further enhancing consumer loyalty. I am a firm believer in the Polaroid branded film. It’s a fabulous consumer giveaway, and it definitely reinforces the strategy behind all our high-energy brands. It’s a promotional program that really delivers!” states Cassetta."

To read the rest of the case study click here.

Bud in YouTube first

From UTALK Marketing via Agenda Inc:

Budweiser is to be the first ever brand to appear on the home page of You Tube.

The coup has been secured as part of what is being claimed as potentially the biggest online advertising campaign from an alcohol brand.

In a double whammy, the brand will also be the first to appear on the 'skin' on FHM.COM.

The campaign is to support Budweiser’s for its virtual currency, Bud Bucks. From today, BudBucks.co.uk will go live giving users the chance to bid or buy items on the website, including holidays to the US, premiership football tickets, a Mustang car.
Targeting 18-24 year old, support advertising will take place on mobile networks (Bud Bucks is accessible using WAP) and interactive TV.

Creative has been developed by Rainey Kelly Campbell Roalfe Y&R and Tangozebra.
The decision to concentrate on online marketing was taken on the back of research from the brand.

The decision to concentrate on online marketing was taken on the back of research from the brand.

Budweiser discovered that 18-24 years olds spend in excess of 13 hours a week online. This is predominantly where they get their daily intake of news and sport.

Supper Club Vodka

Vodka from Supper Club via NotCot:



Found here at the Supper Club.



Very cool bottle. Very eye catching and engaging. Slick.

Zooppa

Zooppa is an online community site dedicated to hosting and facilitating online user generated content.

Brands use Zooppa to host their brief and then set the creative community loose on the brief. The results are plentiful; amongst the mound of videos is some really interesting work. Rather than read this why not visit the site itself and see for yourself.

It's great to see someone fill the niche that is facilitating user generated content creatition.